Sakht Khabar Staff,
Chandigarh, 26th June, 2019
Godrej Security Solutions (GSS), India’s leading security solutions provider, will expand its retail footprint across Chandigarh markets in the coming quarter with its new home security products.
Close to 85% of Chandigarh’s home lockers is contributed by Godrej Security Solutions, and the market has been growing at 20% for the last few years. The company has also seen robust growth of over 100% in the electronic home security solutions (home cameras, alarm systems, video door phones, etc.) segment. Currently, GSS has presence across 150 touchpoints in Chandigarh. It plans to expand it to 200 by FY2020 as part of its national growth strategy.
Under the proposed national growth strategy, the leading security solutions provider, will expand its presence to 250 districts across the country by FY 2020 focusing on technologically advanced home safes, personal lockers and electronic home security solutions. The plan is to add 1000 more outlets to the existing 7000 retail counters of different retail formats. The priority will be to bolster presence in the Tier 2 and 3 cities along with the expansion in four key metros and mini-metro cities. Chandigarh is one of the biggest growth markets for Godrej Security Solutions.
The strategic move to expand the footprint is linked to its recent survey, ‘India’s Security Solution Quotient’, conducted by the organization which revealed a lack of security preparedness at Indian homes. The study found burglars specifically target empty homes anticipating weak security measures implemented and the careless mistakes citizens make to safeguard their homes.
In stark contrast to other cities, less than one fifth of Chandigarh respondents use a bank locker to safeguard their valuables. However, only 34% of Chandigarh residents claim to know all or at least half of their neighbours.
Commenting on ‘India’s Security Solution Quotient’ survey findings, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales and Innovation, Godrej Security Solutions & Systems, said, “We have always believed that traditional security measures (including the reliance on friends and neighbours) should complement digital/new-age technology-based security solutions to stay one step ahead of criminals. We at Godrej Security Solutions have always thrived towards improving and reinventing ourselves to provide novel, efficient and easy to use solutions thereby ensuring not only ‘peace of mind’, but, in many cases, better relations with friends and neighbours who no longer have to be relied upon to ensure the security of your home.”
The research report has revealed some of the best – and not so good – practices of India’s householders when it comes to looking after their homes and valuables.
Godrej Security Solutions has a range of security products that safeguards life and valuables at home. It’s fire and burglary resistant lockers come with the highest torch and tool resistance and advanced security features matching global standards.
In addition to a wide range of home safes, Godrej’s Home Security range is marked by many other innovative products such as WiFi-enabled home cameras – EVE series and SeeThru Pro – video door phone, making them accessible to users of all age groups and backgrounds across the country.